Social Media for European Public Affairs?

In which ways concretely social media can be applied to European Public Affairs? What are their added value? Are they even fitted for social media?

What are social media?

Social media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media are increasingly integrating integrated into eMarketing strategy to promote online a brand, product or service using SMO (Social Media Optimization), a specific branch of Social Media Marketing (SMM).

Are social media fitted for European affairs?

Though social media offer many opportunities for organizations  to increase their visibility, are they fitted for European affairs? I would present six practical examples to convince you that it is actually the case.

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