Trainings / Workshops

Our eMarketing agency regularly provides personal trainings, group seminars and workshops on eMarketing specifically applied to European public affairs. In particular, we give trainings on Web Analytics, SEO, SEM and SMO.  While group seminars and workshops are generally organized on a monthly basis, one-to-one training sessions are organized on an ad hoc basis. If you want more information regarding our training offers, please don’t hesitate to contact us.

Web Analytics trainings and workshops

We believe it is essential to be able to assess and improve your presence and visibility on the Internet. While this task should be performed ideally on a daily basis, it also requires specific skills. That’s why, we provide Web Analytics trainings. In particular, we have developed an expertise on the installation, customization and use of Google Analytics.

Web copywriting trainings and workshops

Web copywriting defines the process of writing content for display on the Internet. This is completely different from submitting an article to the press. Actually, if you write and submit articles just as you would for magazines, you won’t get very far. That’s why, we provide training dedicated on how to write for the web. It also addresses the use of social media (i.e. How to replay to a blog post? How to intervene onto a forum? Etc.).

SEO (Search Engine Optimization) trainings and workshops

SEO (Search Engine Optimization) is the process of improving the quantity and / or quality of traffic to a website from search engines via “natural” search results. While is not necessary to be a SEO expert to optimize a website, a basic knowledge of SEO principles and techniques can save you a lot of time and help you achieve your objectives online.

SEM (Search Engine Marketing) trainings and workshops

SEM (Search Engine Marketing) seeks to promote websites by increasing their visibility Search Engines Results Pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.  Being able to set up, manage and optimize a Google AdWords campaign is a very complex job. However, it can be interesting for you to understand the whole process especially if you are willing to outsource such activity.

SMO (Social Media Optimization) trainings and workshops

SMO (Social Media Optimization) defines the process of optimizing the visibility of a website through the strategic use of social media (blogs, wikis, etc.). Nowadays, social media are omnipresent and more and more influent. While it is essential to understand the social media world, it is very important also to be able to use accurately social media for your own organization. It requires a comprehensive vision of how social media works to be able to eventually integrate them in an overall eMarketing strategy.