SEO

SEO (Search Engine Optimization) defines the process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages). The objective of SEO is to generate a qualified traffic of visitors on a website on a mid-term perspective.

What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is the process of improving the quantity and /or quality of the traffic to a website from search engines via “natural” or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the higher a site appears in the SERPs (Search Engine Result Pages), the more visitors it will receive from search engines. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

On-site SEO

On-site SEO refers to search engine optimization techniques that are performed on your own website or page, and are therefore termed “on-site”. Typically, on-site SEO follows a web audit and focuses on the optimization of the overall architecture, structure and content of a website.

Off-site SEO

Off-site SEO refers to search engine optimization techniques that are not performed on your own website or page, and are therefore termed “off-site.” Indeed, for effective SEO you need help from other websites in the form of incoming links, commonly referred to as backlinks.

Why using SEO?

SEO will help you to increase the traffic of your website while acquiring key positionning in the SERPs on your specific issues. In other terms, SEO is the best guarantee that your messages will be efficiently conveyed online.