SEM (Search Engine Marketing) is a very powerful eMarketing technique allowing you to generate quickly a qualified traffic of visitors on a website on a short-term perspective through the use of paid placement, contextual advertising, and paid inclusion. It is the best way to acquire a targeted visibility in the SERPS (Search Engine Results Pages) and thus ensure that your message is conveyed at the right time to the right people.

What is SEM (Search Engine Marketing)?

SEM (Search Engine Marketing) is an eMarketing technique allowing to increase the visibility of a website in the SERPs through the use of paid placement, contextual advertising, and paid inclusion. Contrary to the SEO (Search Engine Optimization), SEM allows to obtain on a short-term basis a targeted paid-traffic of Internet visitors.

Pay-Per-Click (PPC) advertising

Pay-Per-Click (PPC) is an online advertising model in which advertisers pay their host only when their ads are clicked. Regarding search engines, advertisers typically bid on keyword phrases relevant to their target market. Basically, it ensures a cost-effective and highly targeted visibility because ads are contextual and therefore reach the right audience.

Google AdWords

Google AdWords is a PPC advertising, and site-targeted advertising programme for both text and banner ads. Created by Google Inc, it is one of the most effective advertising programme in terms of ROI (return on investment).

Why using SEM?

SEM is particularly fitted for ad hoc compaigns on the Internet. It ensures that your key messages are conveyed to the right target group. Together with Web Analytics, SEM is a cost-effective tool which bring quantifiable results.