Optimization

Our services aim at strategically developing the presence and visibility of your website through on-site and off-site optimization. Actually, this is the core expertise of our eMarketing agency dedicated to European Union stakeholders.

Web Analytics

Web Analytics defines the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Concretely, it allows measure and improve on a continuous basis the performance of your website.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the process of improving the quantity and / or quality of traffic to a website from search engines via “natural” search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion. Generally following a web audit, SEO is a capital step to acquire key positioning in the Search Engines Results Pages (SERPs) and therefore gain visibility and influence on a specific issue.

SEM (Search Engine Marketing)

SEM (Search Engine Marketing) seeks to promote websites by increasing their visibility in SERPs (Search Engines Results Pages) through the use of paid placement, contextual advertising, and paid inclusion.  On a short-term perspective, it is the quicker and most effective solution to gain visibility and influence on a specific issue.

SMO (Social Media Optimization)

SMO (Social Media Optimization) is the process of optimizing the visibility of a website through the strategic use of social media (blogs, wikis, etc.). It is a subset of Social Media Marketing (SMM), which consists into promoting and publicizing products and services in general through social media. Generally speaking, SMO is perfect for Online Reputation Management (ORL).