Nowadays,  a corporate blog is recognized to be a major online communication bringing you with extra visibility ton convey your key messages and efficiently engage with your target audience.

What is a blog?

A blog is a type of website maintained by an individual or an organization to provide commentary or news on a particular subject. The advantage of blogs is that posts are opened to comments to generate structured conversation threads. For an organization, a corporate blog can be used to clarify policies, or to react on public criticism on certain issues.

The European blogosphere

The last five years, an European blogosphere has been progressively emerging. Being relatively fragmented in the beginning, the European blogosphere tends now to grow in importance and influence. It has now become very important not only to monitor EU blogs but also to engage with them. Obviously, the best way is to already have a blog.


In particular, we recommend the use of the free open-source CMS (Content Management System) WorPress. This flexible an highly customizable solution offers almost illimited features in terms of optimization, design and publication of web content. In 2009 WordPress won the best Open Source CMS Award.

Why use a blog?

You have to consider a corporate blog as a complementary communication channel allowing you to reach your target audience differently. A blog aslo provides you with a direct entry into social media and the opportunity to engage with your target audience.