Press releases copywriting is an important component of web copywriting. Not only this can support a PR communication strategy but it can definitely increase visibility if distributed to PR and social media channels.

PR copywriting

From a communication point of view, the copywriting and publication of PR can support a PR communication strategy especially if relayed by journalists, bloggers and eventual social media followers.

PR distribution

From a SEO (Search Engine Optimization) point of view, PR distribution is one of the most effective techniques to generate backlinks to a website. The acquisition of backlinks – which generally follows on-site optimization – is needed in order to improve keyword rankings on the SERPs. Indeed, backlinks are estimated to be one of the most important ranking factors on the SERPs. Social media signals (e.g. shares on Facebook, tweets on Twitter, etc.) are also credited as being more and more influential to improve keyword rankings on the SERPs.