Web copywriting is completely different from submitting an article to the press. Actually, if you write and submit articles just as you would for magazines, you won’t get very far. You will miss an important aspect: the offline world obeys different rules than in the online world which is more fragmented, reactive and participative. That’s why, web copywriting is a very different subject of matter, especially when dealing with social media.

What is copywriting?

Web copywriting defines the process of writing content specifically for display on the Internet. Indeed, in order to reach effectively your target audience, it is essential to adapt your key messages to the multiple Internet channels and its corresponding end-user.

SEO and copywriting

Whereas SEO (Search Engine Optimization) focuses on writing for search engine robots, in order to optimize the indexation of a website, copywriting mainly concentrates on writing for Human readers. Whereas SEO allows you to rank higher in the SERPs (Search Engines Result Pages) and thus attracting a qualified traffic of visitors, copywriting allows you to retain the visitors on your website.

Combining both SEO and copywriting

In any case, it is essential to combine both SEO and copywriting in an eMarketing strategy. For, you should not only increase your visibility to your target audience but also effectively convey your key messages to your Internet visitors to eventually convince them. A typical example of this strategy is press releases copywriting and distribution.

Why use copywriting?

Whether you target journalists, bloggers or Internet forum users on a specific subject of matter, copywriting must be carefully implemented together with SEO. This is especially true on social media well-known for its “backfire effect”.