Glossary

Below is a glossary dedicated to eMarketing. It includes the definitions of the main concepts, strategies and tools regarding the services proposed by our eMarketing agency.

Concepts

• eCommunication: Communication through multiple Internet channels.
• eMarketing: Marketing of products and services through Internet channels.
• Web 2.0: Second generation of web development facilitating communication, secure information sharing, interoperability, and collaboration on the Internet. The emergence of the Web 2.0 led to the development of social media, in particular applications such as content-sharing, social-networking and social-networking platforms, wikis, blogs, mashup and folksonomies.

Websites

• Website: Collection of related web pages, images, videos or other digital assets that are addressed with a common domain name or IP address in an Internet Protocol-based network. In other terms, a website is an entry point on the Internet, a strategic window onto the web.
• Blog: Dynamic website maintained by an individual or an organization to provide commentary or news on a particular subject.
• Content-sharing platform: Web platform allowing Internet users to share text, audio and video type of content.
• Digg-like: Social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories.
• Social-bookmarking platform: Web platform allowing Internet users to share, organize, search, and manage bookmarks of web resources.
• Social-networking platform: Web platform focusing on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
• Wiki: Web platform allowing the easy creation and editing of any number of interlinked web pages via a web browser using a simplified text editor.

Strategies

• SEO (Search Engine Optimization): Process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages).
• SEM (Search Engine Marketing): Process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages) through the use of paid placement, contextual advertising, and paid inclusion.
• SMO (Social Media Optimization): Process of optimizing the visibility of a website through the use of social media (blogs, wikis, etc.).
• Web Analytics: Measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Without Web Analytics, there is no possible eMarketing strategy.

Tools

ADVERTISING

• Affiliate marketing: Internet-based advertising model in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
• CPA (Cost Per Action): Internet-based advertising model in which the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
• CPM (Cost Per Thousand): Internet-based advertising model in which the advertiser pays per thousand impressions.
• PPC (Pay Per Click): Internet-based advertising model in which advertisers pay their host only when their ad is clicked.

GOOGLE

• Geotargeting: Method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location.
• Google Ad Planner: Online advertising tool developed by Google Inc. allowing to evaluate the quantity and quality of the traffic of the most popular websites to create media plans using in particular Google AdWords.
• Google Analytics:Web Analytics application developed by Google Inc allowing webmasters to analyze the audience of their website.
• Google AdSense: Ad serving application developed by Google Inc allowing a webmasters to monetize the audience of their website.
• Google AdWords: Ad serving application developed by Google Inc allowing advertisers to advertise on Google Search and associated Network services their goods and services.
• Google Webmasters’ Tools: Application developed by Google Inc.  for webmasters to check indexing status and optimize visibility of their websites.

EMAILING

• eNewsletters: Regularly distributed online publication generally about one main topic that is of interest to its subscribers. This is probably the oldest mean of eMarketing.