Increase the visibility of your online press releases | May 12th, 2010 - 15 h 35 min

As an European stakeholder, you regularly publish online press releases to advertise your statement on a particular issue. Indeed, online press releases offer the advantages to reach a wider audience while cutting diffusion costs. Additionally, it leaves a permanent trace on the Internet whereas a press release is only published once in a print publication.


eMarketing? What for? | July 28th, 2009 - 21 h 15 min

Integrating eMarketing into your European public affairs campaigns will guarantee you the perfect combination between offline and online visibility on key issues.

Reaching out a strategic online visibility and influence

As we also stated in our Brussels’ eMarketing Blog, it is impossible now to any European stakeholder to ignore the opportunities generated by the Internet.  Generating an online presence by creating a website is not sufficient anymore if one really wants to influence the online and aslo offline debate on key issues.