Increase the visibility of your online press releases | May 12th, 2010 - 15 h 35 min

As an European stakeholder, you regularly publish online press releases to advertise your statement on a particular issue. Indeed, online press releases offer the advantages to reach a wider audience while cutting diffusion costs. Additionally, it leaves a permanent trace on the Internet whereas a press release is only published once in a print publication.


eMarketing? What for? | July 28th, 2009 - 21 h 15 min

Integrating eMarketing into your European public affairs campaigns will guarantee you the perfect combination between offline and online visibility on key issues.

Reaching out a strategic online visibility and influence

As we also stated in our Brussels’ eMarketing Blog, it is impossible now to any European stakeholder to ignore the opportunities generated by the Internet.¬† Generating an online presence¬†by creating a website is not sufficient anymore if one really wants to influence the online and aslo offline debate on key issues.