As an European stakeholder, you regularly publish online press releases to advertise your statement on a particular issue. Indeed, online press releases offer the advantages to reach a wider audience while cutting diffusion costs. Additionally, it leaves a permanent trace on the Internet whereas a press release is only published once in a print publication.

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While it is often difficult to measure the ROI (return on investment) regarding offline communication, online communication allows you to precisely collect, measure and analyze data regarding your Internet visitors thanks to Web Analytics.

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In which ways concretely social media can be applied to European Public Affairs? What are their added value? Are they even fitted for social media?

What are social media?

Social media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media are increasingly integrating integrated into eMarketing strategy to promote online a brand, product or service using SMO (Social Media Optimization), a specific branch of Social Media Marketing (SMM).

Are social media fitted for European affairs?

Though social media offer many opportunities for organizations  to increase their visibility, are they fitted for European affairs? I would present six practical examples to convince you that it is actually the case.

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Integrating eMarketing into your European public affairs campaigns will guarantee you the perfect combination between offline and online visibility on key issues.

Reaching out a strategic online visibility and influence

As we also stated in our Brussels’ eMarketing Blog, it is impossible now to any European stakeholder to ignore the opportunities generated by the Internet.  Generating an online presence by creating a website is not sufficient anymore if one really wants to influence the online and aslo offline debate on key issues.

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Welcome to our eMarketing agency, a Brussels-based Internet Consultancy providing services in online marketing and communication to European stakeholders.

The fragmented nature of EU institutional structure provides multiple channels through which organized interests may seek to influence policy-making. The Internet definitely becomes one of this channel in the context of the development of the information society and of the knowledge economy.
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