eMarketing Services > About > Methodology

Methodology

The methodology of our eMarketing agency  is based on a five-steps cycle approach: audit, proposal, implementation, follow-up and final impact assessment.

  1. Audit

    2. Providing first a detailed SWOT analysis of  your situation, we analyze your project and try to translate it into a coherent eMarketing proposal adapted to your needs.

  2. Proposal

    3. The elaboration of the eMarketing strategy provides an comprehensive action plan along with the definition of KPIs (Key Performance Indicators).

  3. Implementation

    4. While the proposed eMarketing strategy  is implemented, we continuously try to improve it through the use of Web Analytics.

  4. Follow-up

    5. We provide regular evaluation of the implementation of the proposed eMarketing. Examples range from daily alerts, to weekly optimization reports and mid-term impact assessment of an eMarketing campaign.

  5. Impact Assessment

    6. The final impact assessment evaluates the success of aneMarketing campaign and provides you with quantifiable results regarding the predefined KPIs.